efusDesign
efusDesign
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World Cup 2014

For the 2014 World Cup, we designed a global cross-platform experience. Spanning Xbox One and Xbox 360, across all globally supported regions & languages, this campaign was engaged with by 10s of millions of gamers.

My Involvement: UX planning, UR, historical analysis, competitor analysis, concept development, user flows, UI design (Xbox One & 360), poster design, etc. Collaborators: 3 graphic designers. Hero imagery (ball in net) provided by

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Xbox 360 dynamic bracket

Xbox 360 dynamic bracket

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